Digital Marketing Specialist Resume Example & Portfolio Format
Data-driven Digital Marketing resume example for Google Ads, Meta Ads, SEO, Google Analytics 4 (GA4), email marketing, and conversion rate optimization (CRO).
Tanvi Mathur
Digital Marketing & Performance Growth Specialist
Profile
Key Skills
Certificates
Languages
Work Experience
- Scaled quarterly ad budget across Meta and Google Ads to ₹45L, achieving ₹1.7 Crore in quarterly revenue at 3.8x average ROAS.
- Boosted organic traffic from 35,000 to 80,000 monthly visitors through comprehensive programmatic SEO content clustering.
- Engineered automated abandoned cart recovery email sequence in Klaviyo, generating ₹14 Lakhs in monthly incremental revenue.
Education
Key Projects & Initiatives
- Reduced Customer Acquisition Cost (CAC) by 26% while expanding cold audience reach by 400,000 targeted shoppers.
This layout preserves critical ATS section tags while maintaining ideal visual hierarchy for human recruiters.
Why This Resume Shortlists for Digital Marketing Specialist (Growth & Performance) Roles
ROAS & Revenue Attribution Focus
Replaces vanity impressions with concrete bottom-line numbers: Return on Ad Spend (3.8x ROAS), CAC reduction, and monthly revenue generated.
Omnichannel Skill Matrix
Demonstrates expertise across paid acquisition (Meta/Google Ads), organic growth (Technical SEO), and retention marketing (Email/SMS automations).
Modern GA4 & Attribution Tracking
Shows mastery over Google Tag Manager, Conversion API (CAPI), and GA4 event instrumentation crucial after iOS privacy updates.
Top ATS Keywords for Digital Marketing Specialist (Growth & Performance)
Battle-Tested Experience Bullet Points
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• Managed ₹45 Lakhs quarterly ad spend across Meta Ads and Google Performance Max, sustaining a 3.8x blended ROAS and generating ₹1.7 Crore in attributed revenue.
• Engineered complete technical SEO overhaul (core web vitals, schema markup, content clustering), increasing organic non-branded search traffic by 128% in 9 months.
• A/B tested mobile landing page hero sections and checkout CTA copies with VWO, lifting cart conversion rate from 2.1% to 3.4%.
• Configured server-side Meta Conversions API (CAPI) via Google Tag Manager Server Container, reclaiming 24% previously untracked iOS ad conversions.
Mistakes Candidates Make When Applying for Digital Marketing Specialist (Growth & Performance)
- ×Listing vanity metrics (impressions, follower counts) instead of financial results (CAC, ROAS, conversion rate, pipeline revenue).
- ×Failing to mention specific analytics and tracking tools like GA4 and Google Tag Manager.
- ×Omitting budget scales—recruiters want to know if you managed ₹10,000 or ₹10,00,000 in monthly ad spend.
Key Interview Questions for Digital Marketing Specialist (Growth & Performance)
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